TaylorMade Tour Preferred Family of Forged Irons Available at Retail Friday
Validated on the PGA Tour, Three New Forged Offerings will Benefit Wide-Range of Player Types
CARLSBAD, Calif. (March 23, 2011) — TaylorMade Golf Hong Kong has re-imagined and redefined the forged iron with the introduction of three new and distinctly different models: the Tour Preferred® Muscleback, Tour Preferred Muscle Cavity and Tour Preferred Cavityback. All three models have been validated on the PGA Tour by the world’s best players and are now available to the public this Friday, March 25. Already a runaway hit with the TaylorMade Golf Tour Staff, the Tour Preferred irons have seen growing adoption on tours worldwide early in 2011, used in victory twice on the PGA Tour and once on the Nationwide Tour.
“Being able to pack innovative and visible technology into a forged iron is what brought us back into this category, “ said Mike Ferris, vice president of product marketing. “From our metalwoods to our golf ball, our company is driven by innovation and we believe we have found a way to make a family of forged irons that suit a very wide range of players, especially those play golf in Hong Kong.”
The noticeable performance difference can be found in TaylorMade’s innovative Precision Weight Port in the back of the clubhead. In the past, clubmakers have installed cartridges of varying weight into the hosel to ensure each iron in the set is of uniform swingweight. Doing so, however, affects the location of the Center of Gravity (CG) in terms of its position between the toe and heel. The Tour Preferred irons’ Precision Weight Port guarantees precise swingweights while ensuring optimal and consistent CG location in every clubhead.
Additionally, the sophisticated design of each of the three new models incorporates specific features and technologies developed to promote improved superior performance. Created with major input from tour pros, each new iron is an exquisitely designed instrument that blends classic forged iron features with modern performance elements. The TPMB and TPMC are both created using a state-of-the-art shaping process and modern, 6-step forging procedure that results in pure feel. The TPCB employs a multi-material construction comprised of a forged face and cast body.
“Forged irons are typically devoid of performance technologies,” said Bret Wahl, senior director of iron, wedge and putter development. “Their compact and solid construction, with thin sole, thin topline, high CG location and little to no offset, forces a very specific type of impact parameters to hit a good shot, with virtually no margin for error. The reward for that sacrifice is unparalleled feel and workability. We took a long, close look into the makeup of forged irons to determine if we could advance the performance with the use of technology, and we found that we could.”
Check out golfshophongkong.com to find out when these irons are available for Hong Kong golfers.