TaylorMade Golf News: 21 April 2011

TaylorMade Golf Company Launches New Campaign Featuring Penta TP Golf Ball and 2010 PGA Tour Player of the Year, Jim Furyk

Reigning FedEx Cup Champion Furyk Takes Leading Role in TaylorMade’s New Commercial Efforts After Switching to Penta TP

Supporting Seeding Program to Distribute 50,000 Penta TP 6-Ball Packs to Consumers Starting May 1

CARLSBAD, Calif. (April 20, 2011) – TaylorMade Golf Company recently launched a new ad campaign featuring the Penta TP golf ball and 2010 PGA Tour Player of the Year, Jim Furyk, in an effort to showcase the captivating anecdote behind Furyk’s off-season switch to the first and only five-layer Tour ball.

Furyk, the reigning FedEx Cup Champion and the 13th-ranked player in the world, takes center stage as the unscripted storyteller in a new television advertisement for the Penta TP, which he says genuinely outperformed other golf balls during extensive testing last fall.

“The reason I switched is I hit it longer and higher with my long clubs and, around the greens, I got better,” Furyk says in the :30 spot, set to debut on network television during this week’s PGA Tour coverage of The Heritage.

Click to Watch :30 TV Spot

Furyk is the latest among the world’s elite professionals that have switched to Penta TP for its unparalleled performance. He will be highlighted in an ongoing series of print and online executions for Penta TP that also feature TaylorMade-adidas Tour Staff professionals Dustin Johnson, Justin Rose and Martin Kaymer, the No. 1 player in the world.

The campaign features a unique promotional aspect for consumers, encouraging golfers to register for a chance to win a 6-ball trial pack of Penta TP by visiting the company’s website at TaylorMadeGolf.com/TestPenta. Starting May 1, TaylorMade will begin distribution of 50,000 Penta TP 6-ball trial packs to select consumers for testing.

“Prove it to Yourself” — the headline of the seeding program — challenges registrants to compare the Penta TP, the most complete ball in golf, to their current preferred ball and see what 5 layers can do for performance.

Additionally, TaylorMade once again had a significant presence in Golf Digest’s annual Golf Ball Hot List — taking home four medals including three gold.

The Penta TP ($39.99) received a gold medal and was crowned the category winner in “feel.” Also receiving gold medal recognition for the second straight year was the company’s Noodle® + Easy Distance ($14.99) golf ball, which proved to be the best “Under $20” golf ball when compared to 15 other golf balls in a “half wedge” robot test.

The TaylorMade Burner® Tour ($21.99), a two-piece design engineered for superior greenside feel received high marks for performance, innovation and feel and as a result came away with a gold medal. Meanwhile, testers raved about the raw distance they achieved with the Burner golf ball ($19.99) which earned a silver medal.

This year’s Golf Ball Hot List is available now in the May edition of Golf Digest.