TaylorMade Golf Hong Kong Opens New Concept Shop in K11

[28 November 2011, Hong Kong] PGA Tour Professional Justin Rose was the special guest at today’s launch of the TaylorMade-adidas Golf Hong Kong Concept Shop in K11 mall as he demonstrated TaylorMade’s state of the art 3-D Motion Analysis Technology (MAT-T), the industry-leading technology in custom club fitting.

Rose demonstrated to the large crowd in attendance how The MAT-T system, developed by the TaylorMade Performance Lab, provides immediate feedback to golfers during their custom club fitting process. A swing demonstration was also staged with golf lovers Mr. Ruco Chan Chin-pang and Ms. Cindy Lee Si-nga.

In his welcoming speech, Mr. David Chin, Managing Director of TaylorMade-adidas Golf for Greater China Area, announced, “The new Concept Shop in Hong Kong golf features not only the full range of products that our customers have come to expect, but also the Industry Leading Technology in Custom Club Fitting via TaylorMade Performance Lab featuring our state of the art 3-D Motion Analysis Technology (MAT-T) by TaylorMade.”

As well as demonstrating how the MAT-T system works, Rose joined the lighting ceremony as an officiating guest alongside Mr. Jason Bierholm, Vice President & Managing Director of TaylorMade-adidas Golf Region Asia, Mr. David Chin, Managing Director of TaylorMade-adidas Golf for Greater China Area and Mr. Paul Wan, General Manager of TaylorMade-adidas Golf Hong Kong & Macau. All of the officiating guests placed their hands on the tailor-made MAT-T logo light-box, announcing the official reactivation of the concept shop’s 3D MAT-T system.

A number of golf lovers from the entertainment sector were in attendance, including Ms. Linda Wong Hing-ping, Mr. Carlo Ng Ka-lok, Mr. Timmy Hung Tin-ming and Ms. Yu Siu-bo. Ms. Rabeea Yeung Lok-ting managed the emcee duties for the grand opening party for this event in Hong Kong golf.

TaylorMade-adidas Golf Hong Kong invited Rose to Hong Kong especially for the special event, and prepared a boat trip in which he enjoyed the night view of Victoria Harbor before joining the grand opening party at K11.

About TaylorMade-adidas Golf Concept Shop Hong Kong
The TaylorMade-adidas Golf Concept Shop is located in K11 mall, the latest landmark in Tsim Sha Tsui, providing a full range of TaylorMade products and adidas Golf apparel, as well as accessories for all levels of golfers.

The concept shop covers an area of approximately 2,250 square feet and provides professional club-fitting, a demo area, and the latest in TaylorMade-adidas Golf products. Within the Concept Shop is the TaylorMade Performance Lab (TMPL), a state of the art club-fitting technology using 3D Motion Analysis Technology by TaylorMade (MAT-T). This exclusive club-fitting technology provides immediate feedback to potential golf equipment customers of all levels. Most of the floor space is dedicated to the full range of TaylorMade-adidas Golf products including the R11 and Burner club collections, adiPURE and ClimaCool collections, and the latest TOUR360 CARBON shoes.