Odyssey Golf Introduces New Line of White Ice Putters
Extensive Tour Feedback Yields Best-Feeling Insert to Date and a Rich Dark Nickel Finish
CARLSBAD, Calif.–(BUSINESS WIRE)–Nov. 11, 2009– Callaway Golf Hong Kong Company (NYSE: ELY) today announced the November 15th retail availability of their new Odyssey White Ice line of putters. The latest innovation from the Number One Putter in Golf Hong Kong, Odysseys White Ice line features the brands best-feeling multi-layer insert to date and a rich dark nickel finish.
Odysseys White Ice offerings are the culmination of a multi-year Research and Development enterprise that drew upon extensive feedback from Tour players around the world. The result is a new and improved insert with enhanced sound and responsiveness, as well as an ultra-premium look that enhances confidence.
Recent changes made by golfs ruling bodies concerning grooves in irons and wedges are leading to a greater number of softer golf balls that provide more spin and control around the green. Odyssey engineers, who have always developed inserts in tandem with shifts in golf ball technology, armed themselves with this knowledge and worked with Tour pros to develop the new White Ice line. The result is a new insert that features an inner core that is 19% firmer and 92% stiffer than previous models. These changes produced enhancements in feel, sound, responsiveness and resiliency, which add up to consistent distance control and ultimate feel on the green for playing golf in Hong Kong.
Odyssey is the # 1 Putter across the worlds major professional tours in wins, usage and top-10 finishes. The new White Ice line features a rich dark nickel finish that was also inspired by feedback received from some of the worlds top golfers. This new finish delivers an assuring, ultra premium look when standing over the ball. Other White Ice features include Advanced Roll Technology that moves the center of gravity low and deep in the head to produce an optimized roll, plus Head Weight Optimization between the putter head and club length to create the ideal balance to maximize feel, control and accuracy.
White Ice putters are available in a variety of offerings, ranging from core models like the Odyssey #1, #9 and Rossie models, to more progressive shapes such as the #7 and the Sabertooth model, used by Rocco Mediate in his U.S. Open runner-up finish in 2008. These putters are also wicked for Hong Kong golf enthusiasts.
The new product introduction retail price for Odysseys new White Ice line is $129 for core models and $179 for progressive shapes. Additional offerings will arrive at retail in February, including White Ice putters that feature the popular 2-ball alignment system. Buy them now at Golf Shop Hong Kong.