HK Golfer throws weight behind event

Hong Kong, 23 Dec 2009 –

Organisers of the World Corporate Golf Challenge Hong Kong have announced their first major sponsorship deal.

Event licence holders Two Up Front have reached an agreement with HK Golfer to be the Official Golf Magazine of the inter-companies tournament.

HK Golfer MagazineTwenty teams – comprising four players who each have a maximum handicap of 24 – will contest the WCGC Hong Kong on Friday, 5 March 2010 at the Discovery Bay Golf Club on Lantau Island.

The prize on offer to the winners will be an all-expenses paid trip to play in the World Final in South Africa in May.

HK Golfer, published by Times International Creation, is Hong Kong’s most popular golf magazine, reaching 150,000 readers every issue.

“We wanted to be involved with the World Corporate Golf Challenge from the moment we heard it was coming to town,” said Alex Jenkins, editor of HK Golfer.

“To have a golf event that pits business people from companies across the city against each other is a unique and innovative concept – and very apt for Hong Kong.

“It promises to be an exciting and hugely enjoyable event and for the tournament winners to represent the territory at the final in South Africa is going to be very special indeed.”

First published in 2002, HK Golfer features a wealth of local and international golf news and events, as well as in-depth articles on the sport’s biggest names, lifestyle features and insightful travel guides written and photographed by award-winning journalists.

As the official publication of the Hong Kong Golf Association and the official English golf publication of the Hong Kong Open, HK Golfer is delivered directly to all 16,000 HKGA subscribers.

It is sold across the region and is available in the First and Business Class cabins of over half the flights in and out of Hong Kong International Airport.

Each year the World Corporate Golf Challenge sees thousands of businessmen around the globe transfer their boardroom battles to the fairways.

Hong Kong-based sports PR and publishing specialists Two Up Front have secured a long-term licence to host the Hong Kong leg from the WCGC’s parent company in Spain.

They are co-organising the tournament with event management company Laxton Marketing Consultants, who have offices in Hong Kong, Singapore and Dubai.

The 2010 World Final – featuring teams from more than 20 countries and territories – will take place at the beautiful Fancourt and Oubaai Golf Clubs in South Africa’s spectacular Garden Route region from 3-8 May.