American Express Tees Off Strategic Partnership with Mission Hills China
For Immediate Release
Driving Exclusive Benefits and Experience to Card Members in Asia
Hong Kong, 10 September, 2014 – American Express announced a strategic partnership with Mission Hills China to deliver exclusive experiences and compelling benefits to holders of American Express branded products in selected markets in Asia. The partnership is designed to provide offerings spanning five key areas, namely lodging and spa, golfing, retail, dining and events that can be enjoyed at Mission Hills Shenzhen, Dongguan and Haikou throughout 2014.
The partnership provides holders of American Express branded products in Hong Kong, China, Taiwan, Macau, Singapore, Thailand, Malaysia and The Philippines with a variety of benefits, including offers for golfing at Mission Hills’ world’s largest golf facilities, highly privileged access to top golf events and tournaments, as well as a comprehensive range of offerings to enjoy the fine dining and rejuvenate at the magnificent wellness facilities at Mission Hills. In addition, exclusive benefits are also carved out for Centurion and Platinum Members.
“Mission Hills is delighted to have entered into a strategic partnership with American Express as we continue to develop our exciting portfolio of leisure, recreation, entertainment and business offerings,” stated Dr. Ken Chu, Chairman and CEO of Mission Hills Group. “The synergy between our enterprises is compelling and our collaboration with American Express will travel through Mission Hills resort destinations across Shenzhen, Dongguan and Haikou. This cooperation will further strengthen our focus on delivering happy, healthy and harmonious experiences to our members, residents and guests, bringing comprehensive enjoyment to the entire family. I would like to thank American Express for their fervent vision. Mission Hills’ Golf and more philosophy is bringing the concept of ‘retail-tainment’ to life and our partnership with American Express is strategically aligned in this direction.”
“Asia is home to the world’s largest population of High Net Worth Individuals, which is a segment of the community with high appreciation for the possibilities that affluence creates. And we see a similar pattern with American Express’ Card Members in the region,” said Y C Koh, President, Asia, Card Services of American Express. “With this background, we are thrilled to strengthen our collaboration with Mission Hills Group and connect our Card Members in Asia to the best that golf has to offer. Through this collaboration, we are able to deliver an unmatched experience of entertainment, golf and leisure which underscores our commitment to service excellence and constant innovation in delivery of inspiring lifestyle experiences.”
According to a survey on American Express’ premium Card Members in Asia in 2012, golf is among the most popular pastimes as it is selected by 23% of the respondents as their favorite. The preference grows as it moves up the scale among the premium cards, as that of the members of the Centurion Card stands at 28%. This represents a strong demand and potential for golf-related offerings among the highly affluent segment in the region.
As a strategic partner of Mission Hills China, American Express is providing American Express Card Members in Hong Kong with the following benefits:
Golf Benefits: American Express Card Members can sharpen their golf skills by taking advantage of the savings at Mission Hills Golf Academies or one of the driving ranges. Centurion or Platinum Card Members can also enjoy rounds of golf at 20 Mission Hills’ golf courses in Shenzhen, Dongguan and Haikou at various special rates.
Golf Event Experience: American Express Centurion Members can enjoy golf event experience at Mission Hills, including the upcoming Mission Hills World Celebrity Pro-Am (WCPA) 2014 in October in Haikou, Hainan on the resort’s signature Blackstone Course. At the WCPA Golf Event, American Express Centurion Members will enjoy VIP passes and access to the VIP hospitality suite. They can also have the opportunity to get up close and personal with world-renowned professional players and celebrities at private cocktail events.
Lodging Benefits: American Express Card Members will enjoy an extra night upon staying at Mission Hills Resort in Shenzhen, Dongguan or Haikou. Up to 50% savings off the Published Rates for hotel booking are also available for Centurion and Platinum Card Members, among other offers.
Spa, Restaurant and Retail Discounts: American Express Card Members are able to enjoy a 30% savings for all SPA packages, 10% savings at all Mission Hills managed restaurants and F&B outlets, as well as 10% savings at all Mission Hills managed retail outlets, all across at Mission Hills Resort Shenzhen, Dongguan and Haikou.
Details of the American Express Cards exclusive benefits at Mission Hills are available at http://www.missionhillschina.com/en-US/promotions/american_express_cards_exclusives.
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About Mission Hills Group
Mission Hills Group, owner and operator of Mission Hills in the heart of the Pearl River Delta and the tropical island of Hainan, is the pioneer in China’s fledgling hospitality, sports and leisure industry.
Founded in 1992, Mission Hills is recognized as the leading golf brand in the world and synonymous with high-end, luxurious and exquisitely-designed residences. Mission Hills has been the major driving force behind the sports and leisure industry in China. Its three world-class integrated leisure and wellness resort destinations have hosted more than 100 international tournaments. Mission Hills has also been accredited the “World’s Largest Golf Club” by the Guinness World Records.
Mission Hills’ properties sprawl over 40 square-kilometer, including 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, state-of-the-art convention center, golf academies and Asia’s largest tennis facility. Mission Hills is also the official training headquarters of China’s Tennis and Golf Associations. In 2012, The Guinness World Records recognized Mission Hills • Haikou as the “World’s Largest Spa & Mineral Springs.”
The Group’s “golf and more” leisure philosophy has catalyzed its tourism-related business expansion. The latest development projects include the 500,000 square-meter Mission Hills Centreville and 330,000 square-meter Mission Hills • Lan Kwai Fong • Haikou. These family-friendly metropolitan leisure destinations and low-carbon town centers feature internationally renowned hotel brands such as Ritz-Carlton, Renaissance and the Hard Rock Hotel; integrated shopping, entertainment and leisure centers including 1,000-plus renowned anchor brands; DFS Galleria as the world’s leading luxury retailer catering to the traveling public; the trendiest restaurants, cafes and bars; IMAX cinemas; ice skating rinks; bowling alleys; simulation racing center, world-renowned auto showrooms; and many other exciting offerings.
The new Mission Hills • Huayi Brothers • Feng Xiaogang Movie Town with a Grand Opening scheduled in 2015, is destined to become a major entertainment and commercial district in Haikou. The 930,000 square-meter site will showcase six professional movie studios, as well as numerous dining, entertainment, shopping, cinema, cafe, bar and hotel facilities. The combination of iconic film elements and 24-hour dining and shopping districts will further establish Mission Hills • Haikou as a leading business, entertainment, cultural and leisure destination in China.
Today, Mission Hills Group has achieved many milestones and become the preeminent conglomerate in the sports, tourism, leisure and entertainment industry. The next breakthrough in the Group’s evolution will occur as it brings its tried and true branding and golf management services to Beijing, Shanghai, Xian, Yunnan, Chongqing and other destinations.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com.hk and connect with us on facebook.com/americanexpresshongkong, foursquare.com/americanexpress, www.linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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